Want to create interactive print ads? Checkout Xsights - the new Google for ads

In my previous post I talked on how we can build a unique one to one Cross Media campaign. All the campaigns started with a personal print ad and contained a unique personal website link (PURL) or a barcode.

Now, I am asking myself can we overcome that challenge and let any random customer navigate automatically to the relevant online content without typing any URL? and the answer is YES!, it’s possible now by implementing Xsights new technology.

From Elron website (Xsights Investor): “ XSIGHTS delivers fully integrated solutions to print-media owners and advertisers. The XSIGHTS™ platform enables readers to capture images of any printed matter (e.g. newspaper page, magazines, books, maps, wallposters, etc.) using their mobile camera-phone, and receive back an image enhanced with links to targeted and interactive online content. The XSIGHTS platform thus opens new opportunities for targeted advertising and purchasing, either tied to the multi-media video stream or as new interactive print ads.”

Now Advertisers and Marketers can leverage their existing printed marketing and launch advertising campaigns rich-in-content without adding any irrelevant details such as URLs or barcodes.

Believe it or not this innovation came from a military propose to use a robust image understanding algorithm for guided missiles. Now by leveraging the technology Xsights can capture text and print images even from a very problematic user photo.

How to use the technology?

1. Mark the sentence, picture or word you wish to link and choose the interactive content you wish to connect it with

2. Send the final PDF or JPEG of the page you want to activate

3. The reader/customer will aim his camera phone at the marked item and will receive the right multimedia content

How advertisements will change?

Advertisements will need to generate curiosity by presenting just one piece of the puzzle. The solution can come from the connected online content, for example, a Sony PlayStation billboard camping (like the one in the picture) will apply that “White is coming”. The target audience (teenagers) will be curious to know more so they will take out their mobile phone and generate a picture from this ad. Xsights program will reveal the solution for them: “PlayStation Portable White is coming”.

An optional partnership idea – Facebook

Like: share all taken creative advertisement photos and content with your friends.

Face recognition: same like Photo Finder service in http://face.com/, Xsights can partnership with Facebook to introduce a face recognition application that can find the relevant person profile just by uploading a picture.

Checkout Xsights Beta sites:

http://beta.xsights-services.com/ and http://betav2.xsights-services.com/

Gilad Madmoni

LinkedIn Profile: giladmd

i-Pad For My Baby?

Sound strange but in 2015 our babies and young children’s will learn and develop their own set of skills in a new designate E-learning multimedia tool.

How?

I am proud to introduce my last development: i-Baby Trainer Screen - a new portable, interactive and easy to use e-learning platform.

Check it out at: http://www.quirky.com/ product number: 0049

Product Overview:
The first three years of a child's life are of special importance. During this time the brain has the greatest potential for learning and developing. The steps parents take to educate their babies are critical to every type of development including physical, cognitive and emotional.

This product will be the first personal baby IQ trainer that interacts directly with your child by a safety multimedia touch screen. No keyboards or other devices are needed. Just enter an i-Baby Trainer DVD or download the latest program from the internet and let your baby start his first personal learning experience.

Where is the added value for the parents?
Working parents are struggling to track their child's learning development. They want to know at a very early stage where the child's difficulties lie and what kind of skills he still need to excel in. The personal baby trainer can monitor the child's progress and present daily performances and IQ rates on each knowledge skill (math, language, music, environmental, puzzles etc.). Babies and young children’s can work at their own pace and use content that is at an appropriate level for their ability.

What other features can be included (in the full version)?

• i-Baby Trainer Voice – the parent can record his voice for “Yes”, “No”, “Try Again” voice messages
• i-Baby Trainer Book Reader – read books in different languages
• i-Baby Trainer Full Test – gather more learning characteristics (like time and coordination) and gives better feedbacks to the parent
• i-Baby Trainer Listener – voice command model to practice the baby language commands
• i-Baby Trainer Center – upload test results and child progress to i-Baby Trainer web site and receive real statistics results based on your child’s age
• i-Baby Trainer API – let web designers, e-learning and educational company’s ability to develop and sell their own unique programs under i-Baby Trainer website
• More will come…

Where is the business?

1. The i-Baby Trainer DVD’s can be purchased in any book store or be delivered directly to your home
2. i-Baby Trainer open architecture will open up new revenue opportunities for software application companies just like we have today for the revolutionary i-Phone product

Price:
Today you can find small portable DVD players that cost around $50 and cheap Laptops for less than 150$. So by the time this product will hit the mass market it won’t be above 150$.

Conclusion:
We may have some difficulties to produce this unbreakable and waterproof product in a reasonable price range but as we see today the technologies are getting chipper and by including a cheap touch screen it can make this product alive.

What other's have said about the i-Baby Trainer:

Jay Sebastian : “I believe there is a good market demand signal for this. Brain Training games for older children and adults are everywhere, as well the various baby learning programs for the TV. This would be a portable, easily extendable solution that could adapt and grow with your child. Busy tech-savvy parents would eat this up. I know I would.
The feature that captured my attention the most is something I haven't yet seen in similar products on the market - the ability to record the parents' voices. Brilliant.
Being a software and web developer, I would certainly be interested in ways to customize/develop applications for this platform.”
Gilad Madmoni

LinkedIn Profile: giladmd

How to build a Flash website in 10 minutes?

FlashFactory.com, moonFRUIT.com and Wix.com are self free Flash website builders that can help you build your own Flash website without any knowledge of Flash.

I personally liked Wix.com better, their drag-and-drop user interface is amazing and very easy to operate.

Just choose a pre defined template (you have many), modify the text and images and publish your new site.

Other non Flash web sites like Weebly.com , Webs.com and Yola.com can be more appropriate for traditional websites and may be chipper for a business propose.

You may take a look on the website that I build under Wix.com for a printing solutions consulting company: PrintProIdea.com

I hoped you enjoyed my post,

Gilad Madmoni

LinkedIn Profile: giladmd