Want to create interactive print ads? Checkout Xsights - the new Google for ads

In my previous post I talked on how we can build a unique one to one Cross Media campaign. All the campaigns started with a personal print ad and contained a unique personal website link (PURL) or a barcode.

Now, I am asking myself can we overcome that challenge and let any random customer navigate automatically to the relevant online content without typing any URL? and the answer is YES!, it’s possible now by implementing Xsights new technology.

From Elron website (Xsights Investor): “ XSIGHTS delivers fully integrated solutions to print-media owners and advertisers. The XSIGHTS™ platform enables readers to capture images of any printed matter (e.g. newspaper page, magazines, books, maps, wallposters, etc.) using their mobile camera-phone, and receive back an image enhanced with links to targeted and interactive online content. The XSIGHTS platform thus opens new opportunities for targeted advertising and purchasing, either tied to the multi-media video stream or as new interactive print ads.”

Now Advertisers and Marketers can leverage their existing printed marketing and launch advertising campaigns rich-in-content without adding any irrelevant details such as URLs or barcodes.

Believe it or not this innovation came from a military propose to use a robust image understanding algorithm for guided missiles. Now by leveraging the technology Xsights can capture text and print images even from a very problematic user photo.

How to use the technology?

1. Mark the sentence, picture or word you wish to link and choose the interactive content you wish to connect it with

2. Send the final PDF or JPEG of the page you want to activate

3. The reader/customer will aim his camera phone at the marked item and will receive the right multimedia content

How advertisements will change?

Advertisements will need to generate curiosity by presenting just one piece of the puzzle. The solution can come from the connected online content, for example, a Sony PlayStation billboard camping (like the one in the picture) will apply that “White is coming”. The target audience (teenagers) will be curious to know more so they will take out their mobile phone and generate a picture from this ad. Xsights program will reveal the solution for them: “PlayStation Portable White is coming”.

An optional partnership idea – Facebook

Like: share all taken creative advertisement photos and content with your friends.

Face recognition: same like Photo Finder service in http://face.com/, Xsights can partnership with Facebook to introduce a face recognition application that can find the relevant person profile just by uploading a picture.

Checkout Xsights Beta sites:

http://beta.xsights-services.com/ and http://betav2.xsights-services.com/

Gilad Madmoni

LinkedIn Profile: giladmd